VP of Market Research at Industry Standard Research Kate Hammeke discusses how greater diversity in selection criteria leads to a cloudy decision-making process because no specific criterion dominates the CMO selection decision.
To help Life Science Leader’s readers understand more about these industry peers, ISR asked participants in the research to prioritize a list of metrics as “Top 5” and the “Most Important” when it comes to selecting a contract manufacturer. This information will help new outsourcers know which attributes have contributed to successful outsourcing relationships in the past, and it will help experienced outsourcers identify CMOs based on information from peers who share their same outsourcing priorities. This can be especially important when there is a lack of consensus around the most important attribute for a CMO to possess.
Read more at Life Science Leader and learn about our CMO benchmarking tools that can help clear up the decision-making clouds.
