By measuring the performance across four main stages —Awareness, Consideration, Purchase Intent, and Preference—we provide comprehensive insights into your company’s brand health. Leverage our quantitative, web-based survey methodology to understand the competitive landscape, enhance awareness, and align marketing efforts with your target audience.
How does your company stack up to the competition on the metrics that matter the most when choosing a service provider? ISR’s approach to Brand Health helps you understand which attributes outsourcers seek in a CDMO or CRO, and then asks research participants to evaluate the companies they are very familiar with or have used on these same metrics. This type of data enables service providers to tailor their marketing messaging and business development to the unique wants and needs of different types of customers.
Our survey dives deep into the competitive landscape, evaluating awareness and perception of your company’s brand and offerings. Moreover, we gather valuable insights into the decision-making process and the decision-making unit, enabling targeted marketing efforts towards your company’s specific buying audience. Open-ended questions within the survey allow respondents to provide detailed viewpoints, enriching the analysis with qualitative perspectives.
We offer the potential to combine the brand health study with the customer-oriented part of a thought leadership survey. By synergizing these efforts, you gain a comprehensive understanding of your brand’s health while harnessing the power of thought leadership. This integrated approach enhances your market positioning, strengthens customer engagement, and amplifies your industry influence.
© 2024 Industry Standard Research. All rights reserved.
