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Custom Research

Market research designed specifically for your company’s needs.

Our fit-for-purpose, custom market research helps answer your company’s toughest questions. Whether you’re looking to better understand your customers, markets, products, services, or employees, our experienced research analysts can design a study to meet your needs.

Types of custom market research studies:

Brand Strength and Perception
New Product / Service Development
Message/Ad Testing
Win/Loss Analysis
Customer Satisfaction & Loyalty
Customer Needs Assessment
Thought Leadership

We regularly conduct custom studies for clients across the pharmaceutical and pharmaceutical services industry; whether they are quantitative or qualitative in nature.

Quantitative

Larger sample size to confirm behavior, opinions, or viewpoints

Qualitative

Smaller sample size to provide in-depth interviews with rich detail

Take a closer look at our custom market research studies.

Custom Research Case Study

Brand Health

Custom Research Case Study

Customer Decision-Making Assessment

Custom Research Case Study

Persona Development

Custom Research Case Study

Win-loss Studies

Let us help you engage your target market.

We have best-in-class access to industry decision-makers.

Pharmaceutical and biotech personnel

Patients

Contract drug development and manufacturing personnel

Prescribers

Clinical investigators and study coordinators

Pharmacists

Start a custom market research study with us today.