Industry Articles

Clinical Trials

Benefits and Drawbacks of Clinical Development Outsourcing Strategies

Perspectives on Clinical Development Outsourcing Outsourcing plays a vital role in the clinical development programs of biopharmaceutical companies, offering increased flexibility; access to external expertise and technological advancements; and improved efficiency. Our research on clinical development outsourcing models provides valuable…

Jenn Holloway

Articles Clinical Trials Manufacturing

Performance Benchmarking Informs Service Provider Selection

Selecting a CMO or CRO is stressful, expensive, and time-consuming. The complexity of these supplier organizations makes them difficult to evaluate. Far too often, decision makers lack vital information to support selection decisions. But the consequences of selecting the wrong…

Kevin Olson

Articles Custom Research

How Services Marketers Can Own Their Performance Measures

Services marketers are often not evaluated on actual marketing performance. The lack of objective and relevant performance measures can limit respect for the marketing function and influence within the organization, and that’s problematic. Instead, services marketers are often evaluated on…

Kevin Olson

Articles Custom Research

How Services Marketers Can Build a Strong Marketing Strategy

Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally? Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a…

Kevin Olson

Articles Custom Research

The Importance of Market Research & Why You Don’t Use It

Let’s set the scene: You’ve got a project. It’s probably not the most important thing you or your company will do this year but it’s meaningful. There’s a real chance to move the needle with this one. Maybe you’re considering…

Kevin Olson

Brand Health

How Custom Brand Studies Can Help Your Company Succeed

In the fiercely competitive world of biopharmaceuticals, standing out from the crowd is essential. That’s where Industry Standard Research’s brand position market research comes into play, offering companies the key to standing out … in the good way. Understanding your…

Laura McWhinney

Clinical Trials Technology

The Future of EDC Systems

Electronic data capture (EDC) systems have been a part of the clinical trial ecosystem for several decades and are now one of the most mature clinical technologies on the market. However, there are constant pressures to evolve to support decentralized…

Jocelyn Reynolds

Clinical Trials

Phase II/III Outsourced Spend Across Provider Types

Industry Standard Research conducted a 2022 survey with outsourcers of Phase II/III clinical development activities to better understand the dynamics in this space. Learning how respondents from sponsor organizations apportion their outsourced work across different provider types was of particular…

Rebecca McAvoy

Clinical Trials

Can’t Stop Us Now: CRO Growth Amid Uncertainty

The world is flush with economic uncertainty, so this may come as a surprise: the CRO market has been experiencing steady growth. Even with a global pandemic, this growth trend is expected to continue. (See our just-published report 2023 CRO…

Laura McWhinney

Clinical Trials Technology

Advancing Clinical Research with Advanced Technology

Technology advances so rapidly, it seems that adapting to innovative technology takes more time than it does to actually develop the technology. It was fewer than thirty years ago that we first heard those grating sounds of dial-up internet, connecting…

Laura McWhinney

Clinical Trials

Win the Small and Emerging Sponsors’ Service Contracts

Requests for proposals have been well-established and can help sponsors evaluate service providers. RFPs aren’t without effort, time, and evaluation to determine which provider is best. RFPs are a useful tool to decide which sponsor to pursue bids from and…

Laura McWhinney

Clinical Trials

Using Customer Ratings to Help You Choose the Best CRO

Introduction My name is Alena, and I am a Senior Director of Clinical Development at a biopharmaceutical company. My job is to ensure successful execution of clinical studies that meet our company’s goals and take into account the scientific rigor…

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