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Triangle CROs adopt innovative methods to recruit clinical trial patients

By December 20th, 2021No Comments

Companies that help pharmaceutical and biotechnology companies conduct clinical trials are increasingly focused on unclogging what can be a major bottleneck – recruiting sufficient numbers of patients willing to test an experimental drug in a reasonable period of time.

The stakes are high for these contract research organizations, or CROs – an industry that is centered in the Triangle and ranks among the area’s largest employers. The stakes are so high, in fact, that these companies have been adopting innovative recruitment methods – among other things, working with Big Data, social media and online patient communities – to boost their batting average and satisfy their customers.