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Cary, N.C. – November 11, 2015 – Industry Standard Research (ISR) today announced the release of their newest report “Healthcare Advertising Agency Quality Benchmarking (2015).” In this report, 103 decision-makers who work with ad agencies provided insight into their experiences and satisfaction with healthcare ad agencies.
“Due to the sheer number of available ad agencies and the variety of services offered from provider to provider, selecting an ad agency is not easy,” explained Kevin Olson, CEO of Industry Standard Research. “However, this report uncovers who the leaders are in the health ad agency space and provides valuable peer-based insights on ad agency service quality. The 68 agencies included in this report were evaluated across 31 discrete attributes, from Quality of delivery to Experience of creative team. GSW and Saatchi & Saatchi both excelled in these two categories and also offered the most innovative solutions, the attribute respondents rated most important when selecting an agency.”
“Another group of agencies that deserve to be mentioned are several Ogilvy & Mather companies,” continued Olson. “Ogilvy & Mather Worldwide, Ogilvy CommonHealth Worldwide, and Ogilvy DigitalHealth were individually rated and each earned an above average score for customer loyalty.”
The data analyzed in this report allow stakeholders within the industry to make more informed decisions about engaging an agency. For ad agencies, this report provides a means to evaluate their own service offering and capabilities based on service quality ratings from buyers of their services.
Advertising Agencies included in this report:
• Abelson Taylor
• AgencyRx
• ApotheCom
• Area 23
• Beacon Healthcare Communications
• Cadient Group
• Cambridge BioMarketing
• CDM New York
• CDM Princeton
• CDMiConnect
• Closerlook
• Compass Healthcare Marketer
• Concentric Pharma Advertising
• Digitas Health
• Discovery USA
• Dudny
• Entrée Health
• Eveo
• Evoke Health
• FCB (formerly Draftfcb)
• Fingerpaint
• Flashpoint Medica
• GA Communication Group
• GHG (Grey Healthcare Group)
• GSW Satisfaction
• H4B Catapult
• H4B Chelsea
• Harrison and Star
• Havas Life
• Havas Life Digital
• HealthEd
• Heartbeat Ideas
• ICC Lowe
• Intouch Solutions
• JUICE Pharma Worldwide
• Klick Health
• Langland
• McCann
• McCann Echo Torre Lazur
• McCann Health
• McCann Regan Campbell Ward
• McCann TL Managed Markets
• McCann Torre Lazur
• MedThink Communications
• MicroMass Communications
• Natrel Communications
• Navicor Group
• NeON
• Ogilvy & Mather Worldwide
• Ogilvy CommonHealth Worldwide
• Ogilvy DigitalHealth
• Pacific Communications
• Palio
• Palio + Ignite
• Publicis Healthcare Communications
• Publicis Life Brands Medicus
• Publicis Life Brands Resolute
• Satisfaction
• Purohit Navigation
• Razorfish Healthware
• Renavatio Healthcare
• Communications
• RevHealth
• Rosetta
• Saatchi & Saatchi Health
• Saatchi & Saatchi Wellness
• Siren Interactive
• Sudler and Hennessey
• TBWA / WorldHealth
• The CementBloc
The report also details critical data on the prevailing models for engaging with agencies and buyers’ intended budget allocations in the future.
For more information on ISR’s “Healthcare Advertising Agency Quality Benchmarking (2015)” report, please visit the report page.
