Marketing Channels: Preclinical CRO Services (1st Edition)


ISR’s Marketing Channels: Preclinical CRO Services (1st Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

Report cover for Marketing Channels: Preclinical CRO Services (1st Edition)

Improve Advertising Efficiency:

  • Reach your preclinical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.

Optimize Strategic Messaging:

  • Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.
  • Executive Summary
  • Conference Attendance
  • Webinars and Trainings
  • Websites
  • Email Newsletter and Newsfeed Readership
  • Print Publication Readership
  • Social Media
  • Respondent Demographics

ISR understands that you’re looking for confidence in your market research. With ISR, you’ll consistently receive

  • Focused Domain Expertise — We’ve operated in pharmaceuticals for over 15 years and because it’s our sole focus, our domain expertise brings value to the work that “generalist” researchers can’t deliver.
  • Genuine Research Expertise — Our market research experience has developed over 20 years in many dynamic industries.  We capture appropriate sample sizes, given the research objectives, and we use appropriately sophisticated statistics to uncover everything that’s real and to give you confidence in your decisions. Read our Six Questions to Ask About Your Market Research to learn more about why our industry expertise sets us apart.
  • Transparency — If you’re like many, you’ve been disappointed more than once by research providers who fail to live up to their promises, providing you with their “professional judgment” in place of sound data; and suspect contacts instead of real decision-makers. We deliver the beliefs, attitudes, and intentions of people who matter – and we’ll prove it by showing you the titles of your respondents.

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Sample page for Marketing Channels: Preclinical CRO Services (1st Edition)

Executive Summary

2016 Channel Rankings
Preferred Ways of Learning
Value of Information Channels
Preferred Way of Learning: Summary

Conference Attendance

List of Conferences Provided to Respondents
Conference Attendance: All Conferences
Conference Attendance: By Company Size
Conference Attendance: By Geography
Conference Attendance: By Primary Responsibility
Conference Attendance: Summary

Webinars and Trainings

Webinar Participation
Certification/Training Participation
Webinars and Trainings: Summary


List of Websites Provided to Respondents
Website Visitation
Website Visitation: By Company Size
Website Visitation: By Geography
Website Visitation: By Primary Responsibility
Websites: Summary

Email Newsletter and Newsfeed Readership

List of Email Newsletters Provided to Respondents
Email Newsletters
Email Newsletters: By Company Size
Email Newsletters: By Geography
Email Newsletters: By Primary Responsibility
Email Newsletter and Newsfeed Readership: Summary

Print Publication Readership

List of Publications Provided to Respondents
Publications: By Company Size
Publications: By Geography
Publications: By Primary Responsibility
Publication Readership: Summary

Social Media

Social Media Membership
Social Media Professional Use: Comparison Across Sites
Social Media Professional Use: LinkedIn
Social Media Professional Use: Facebook
Social Media Professional Use: Twitter
Social Media Professional Use: YouTube
Social Media Professional Use: Instagram
Social Media Professional Use: Pinterest
Social Media Professional Use: Summary

Respondent Demographics

Drug Development Involvement by Stage
Preclinical Involvement Characteristics
Respondent Roles and Responsibilities
Outsourced vs. In-House Responsibilities
Respondent Geography
Respondent Company Size

Additional information


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