Marketing Channels: Pharmaceutical Manufacturing (2nd Edition)


ISR’s Marketing Channels: Pharmaceutical Manufacturing report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

Report cover for Marketing Channels: Pharmaceutical Manufacturing (2nd Edition)

Improve Advertising Efficiency:

  • Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.

Optimize Strategic Messaging:

  • Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.
  • Executive Summary

  • Conference Attendance

  • Webinars

  • Websites

  • Email Newsletter and Newsfeed Readership

  • Print Publication Readership

  • Electronic Publication Readership

  • Social Media

  • Respondent Demographics

ISR understands that you’re looking for confidence in your market research. With ISR, you’ll consistently receive

  • Focused Domain Expertise — We’ve operated in pharmaceuticals for over 15 years and because it’s our sole focus, our domain expertise brings value to the work that “generalist” researchers can’t deliver.
  • Genuine Research Expertise — Our market research experience has developed over 20 years in many dynamic industries.  We capture appropriate sample sizes, given the research objectives, and we use appropriately sophisticated statistics to uncover everything that’s real and to give you confidence in your decisions. Read our Six Questions to Ask About Your Market Research to learn more about why our industry expertise sets us apart.
  • Transparency — If you’re like many, you’ve been disappointed more than once by research providers who fail to live up to their promises, providing you with their “professional judgment” in place of sound data; and suspect contacts instead of real decision-makers. We deliver the beliefs, attitudes, and intentions of people who matter – and we’ll prove it by showing you the titles of your respondents.

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Sample page for Marketing Channels: Pharmaceutical Manufacturing (2nd Edition)

Executive Summary

Primary Section Takeaways
2016 Channel Rankings
2015 Channel Rankings
Preferred Ways of Learning
Value of Information Channels
Preferred Way of Learning: Summary

Conference Attendance

List of Conferences
Conference Attendance: Top 10 Year-By-Year
Conference Attendance: All Conferences
Conference Attendance: By Company Size
Conference Attendance: By Geography
Conference Attendance: By Primary Responsibility
Conference Attendance: Summary


Webinar Participation
Webinar Sponsors
Webinars: Summary


List of Websites Provided to Respondents
Website Visitation: Top 10 Year-By-Year
Website Visitation
Website Visitation: By Company Size
Website Visitation: By Geography
Website Visitation: By Primary Responsibility
Websites: Summary

Email Newsletter and Newsfeed Readership

List of Email Newsletters Provided to Respondents
Email Newsletters: Top 10 Year-By-Year
Email Newsletters: All Newsletters
Email Newsletters: By Company Size
Email Newsletters: By Geography
Email Newsletters: By Primary Responsibility
Email Newsletter and Newsfeed Readership: Summary

Print Publication Readership

List of Publications Provided to Respondents
Print Publications: Top 10 Year-By-Year
Publications: Print Edition
Print Publications: By Company Size
Print Publications: By Geography
Print Publications: By Primary Responsibility
Print Publication Readership: Summary

Electronic Publication Readership

List of Publications Provided to Respondents
Electronic Publications: Top 10 Year-By-Year
Electronic Publications
Electronic Publications: By Company Size
Electronic Publications: By Geography
Electronic Publications: By Primary Responsibility
Electronic Publication Readership: Summary

Social Media

Social Media Membership: Year-By-Year
Social Media Professional Use: Comparison Across Sites
Social Media Professional Use: LinkedIn
Social Media Professional Use: Facebook
Social Media Professional Use: Twitter
Social Media Professional Use: YouTube
Social Media Professional Use: Summary

Respondent Demographics

Involvement in Manufacturing Activities
Manufacturing Involvement Characteristics
Respondent Roles and Responsibilities
Influence over Outsourcing Activities
Outsourced vs. In-House Responsibilities
Respondent Geography
Respondent Company Size
Job Level

Additional information


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