ISR’s Marketing Channels: Clinical Development (4th Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.
This analysis includes 110 media outlets across the following channels:
- 35 leading conferences
- 10 influential websites
- 14 influential industry email newsletters and newsfeeds
- 47 print publications
- 4 social media websites/outlets
Individual media outlet use is analyzed and presented in aggregate, by geographic location, by organization size, and by respondent primary responsibility.
- Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
- Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.
- 1. Executive Summary
- Conference Attendance
- Email Newsletter and Newsfeed Readership
- Print Publication Readership
- Social Media
- Respondent Demographics
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