ISR interviewed 14 highly experienced decision-makers to better understand the Market Access function. These professionals shared their perspectives on a range of topics related to the Market Access function, including the role of Market Access within their organizations, the structure of the Market Access function, and the key challenges faced by Market Access. Where possible, ISR also collected information on departmental headcounts, budgets, and outsourcing volume.
- • Introduction
- Market Access Employees
- Market Access Goals and Priorities
- Market Access Structure
- Organizational Alignment
- Outsourcing Behavior
- Market Access Budget
- Future Predictions
- Best Practices and Recommendations
ISR conducted 60-minute telephone interviews with 14 experienced Market Access professionals in various functions at 12 of the Top 50 pharmaceutical companies. Respondents were recruited from within North American and European geographies and have an average of 13 years of experience in a Market Access role. Nine of the respondents are part of their organization’s Global Market Access function and 5 are part of their organization’s local Market Access function (US and Europe), allowing ISR to hear a wider perspective on the role.
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- Focused Domain Expertise — We’ve operated in pharmaceuticals for over 15 years and because it’s our sole focus, our domain expertise brings value to the work that “generalist” researchers can’t deliver.
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- Market Access department operations and structuring, including:
- Division of work for both global and regional Market Access
- Common department structure and unique department structures within companies
- Organizational alignment and comparison of Market Access placement
- Outsourcing behavior: services outsourced, vendor selection, reasons for outsourcing
- Future predictions for the department
- Sources of Market Access budget, including factors that impact budget and sources of funding
- Market Access goals and priorities, including strategies for overcoming challenges and predictions for future changes
- Best practices for: Market Access budget and challenges, timing of Market Access involvement, outsourcing behaviors, department structure and function