Managed Markets: Department Models and Structures


While the practice of managed markets (MM) has been around for decades, in-depth understanding of the drivers, key challenges, and organizational structures that are characteristic of the average MM function elude many. Recognizing the likelihood for variance in how market access issues emerge at different organizations, ISR conducted interviews with a cross-section of executive, director, and managerial level MM professionals from large, mid-size, and small pharmaceutical and biotech companies to gain a better understanding of managed markets departments, how they work, and the challenges they face.


Report cover for Managed Markets: Department Models and Structures
  • Determine where your company’s approach to the managed markets function may be different from a typical industry approach and the benefits and drawbacks that may result.
  • Gather information on managed markets structures employed by other organizations to provide a new perspective from which to consider your managed markets alignment.
  • Learn about common industry approaches to practices such as outsourcing and effectiveness measures within managed markets.
  • Main goals and priorities of the managed markets function
  • Structure of MM departments within organizations
  • Main challenges faced by MM departments and the potential solutions
  • How MM department funding is sourced
  • What the future of MM will look like in 5 years

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  • Focused Domain Expertise — We’ve operated in pharmaceuticals for over 15 years and because it’s our sole focus, our domain expertise brings value to the work that “generalist” researchers can’t deliver.
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  • Transparency — If you’re like many, you’ve been disappointed more than once by research providers who fail to live up to their promises, providing you with their “professional judgment” in place of sound data; and suspect contacts instead of real decision-makers. We deliver the beliefs, attitudes, and intentions of people who matter – and we’ll prove it by showing you the titles of your respondents.

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Sample page for Managed Markets: Department Models and Structures

Managed markets goals

Key takeaways

Main priorities of managed markets

Formulary access
Payer education
Promoting sales pull-through and market share
Key takeaways

Background of managed markets employees

Key takeaways

Managed markets and the product development process

Managed markets trial involvement timeline
Key takeaways

Size of managed markets departments

Key takeaways

Department models and structures

Scenario A
Scenario B
Scenario C
Scenario D
Scenario E
Key takeaways

Advantages and disadvantages of organizational structures

Managed markets organizational alignment
Managed markets field structure
Key takeaways

Managed markets’ effectiveness measured

Quantitative measures
Qualitative measures
Key takeaways

Managed markets department budgets & funding

Key takeaways

Managed markets outsourcing

Key takeaways

Managed markets main challenges & potential solutions

Industry instability with payer consolidations and impending public policy changes
Achieving objectives
Receiving internal support and recognition
Lack of budget control
Data integration and access
Drug development in a changing landscape
Key takeaways

Future predictions

Best practices & recommendations

Managed markets employees
Managed markets work & priorities
Managed markets department structure
Managed markets outsourcing behavior
Managed markets budget and autonomy

Additional information


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