Benchmarking the Pharma Industry’s HEOR Function (2nd Edition)


Health Economics and Outcomes Research (HEOR) is becoming increasingly critical in obtaining favorable reimbursement from payers around the globe. As new study types are introduced and expected, as regulations become tighter, as nods from payers become more difficult to obtain, the HEOR function must adapt accordingly. And it must adapt quickly to best serve the needs of both internal and external stakeholders. Industry Standard Research conducted qualitative research around the HEOR function in 2013 and, given the pace of change in this area, it is high time to revisit this topic to provide the latest thinking and trends to our readers.

Benchmarking the Pharma Industry's HEOR Function

ISR has designed this report to be used as a benchmarking tool for companies to compare their HEOR functions to those of other pharmaceutical organizations.

  • Determine where your company’s approach to the HEOR function may be different from a typical industry approach and the benefits and drawbacks that may result.
  • Gather information on HEOR structures and headcounts employed by other organizations to provide a new perspective from which to consider your departmental alignment.
  • Learn about common industry approaches to practices such as outsourcing and effectiveness measures within HEOR.
  • Understand how Top 50 pharmaceutical companies are using real-world data/real-world evidence, the challenges presented by these data, and methods they use to deal with these challenges.
  • HEOR Employees
  • HEOR and the Product Development Process
  • HEOR Studies
  • HEOR Department Size and Structure
  • HEOR’s Effectiveness Measured
  • HEOR Outsourcing
  • Main Challenges Incurred by HEOR & Potential Solutions
  • HEOR Budgets & Funding
  • Moving Forward: HEOR over the Next 5 Years
  • HEOR Best Practices
  • Recommendations

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Study Overview

Research Objectives


Potential Best Practices
Interviewee Job Titles
Interviewee Responsibilities

HEOR Employees

Educational Background
Attributes of Successful Employees
The Role and Function of Health Outcomes Liaisons (HOLs)
Key Takeaways

HEOR and the Product Development Process

HEOR’s Involvement in Drug Development
Key Takeaways

HEOR Studies

Proportion of Studies Planned in Advance versus Conducted as Needed
Frequently Performed HEOR Studies
5-Year Predictions for HEOR Studies
Key Takeaways

HEOR Department Size and Structure

Size of HEOR Departments
Location of HEOR Staff
HEOR Department Structures
Organizational Alignment
Key Takeaways

HEOR’s Effectiveness Measured

Qualitative Measures
Quantitative Measures
Key Takeaways

HEOR Outsourcing

Degree of Outsourcing
Outsourcing to CROs vs. Non-CROs
HEOR Vendor Attribute Importance
5-Year Predictions for Outsourcing
Key Takeaways

Main Challenges Incurred by HEOR & Potential Solutions

Challenges with Using Real World Data
Key Takeaways

HEOR Budgets & Funding

Sources of Funding for HEOR
2017 HEOR Budgets
Product-Level Spend
Key Takeaways

Moving Forward: HEOR over the Next 5 Years

HEOR Best Practices

Working with RWD & RWE
Working with Payers & Customers
Working in the Changing HEOR Environment


Additional information


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