Electronic Media Use in Academic Medical Center Patient Recruitment

Report Overview

ISR’s report explores how often various outsourcing models are used, sponsor satisfaction with models, the driving forces behind using each type of model, as well as which situations would be likely to cause a sponsor to deviate from their standard outsourcing design.

What you will learn:

1. The use, effectiveness and strategy of electronic media campaigns across five academic medical centers or affiliated practices.
2. Main drivers and deterrents for implementing e-media approaches, based on respondent experience.
3. How sites have achieved success with electronic media use, including tips on messaging, pre-screening, and using
   electronic medical records.
4. Source and size of budget for electronic media use.
5. Regulatory environment for e-media use, including federal,
   state, and university-specific IRB regulations.

Methodology:

• Data for this study were collected in Q1, 2016.
• 5 participants from the United States participated in 45-minute telephone interviews.
• All participants hold high-level study coordinator or research management positions at Academic Medical Centers or affiliated institutions.
• Participants were screened to ensure they were responsible for patient recruitment decisions for their institutions.
• To protect confidentially, participant and company names have been blinded in this report.

Report Contents:

Executive Summary

Case Studies

• (1) Large Academic Medical Center, United States
• (2) Large Academic Medical Center, United States
• (3) Large Academic Medical Center, United States
• (4) Large Academic Medical Center, United States
• (5) Private Practice Affiliated with Large Academic Medical Center, United States