Healthcare Advertising Agency Quality Benchmarking (2015)

Report Overview

Advertising agencies have become an integral part of a product’s commercialization.  From patient recruitment to brand marketing, ad agencies are responsible for a variety of activities that impact a product’s success in the marketplace.  In this report, ISR has compiled and analyzed extensive data around healthcare ad agencies that will allow stakeholders within the industry to make more informed decisions about how and to which ad agencies these services are outsourced.  103 decision-makers with experience working with ad agencies have weighed in to provide insight into their agency selection process.  They have provided feedback on 313 recent service encounters with 68 different ad agencies.

What you will learn:

• Uncover the leaders in the health ad agency space, and gain insight based on data from 103 users of agency services.
• Understand current and future predictions for budget allocation.
• Learn how respondents select, work with, and perceive ad agencies.
• Gain insight into agency best practices and areas for improvement.

How you can use this report:

• Compare ad agency services by accessing peer-based service quality ratings across 31 critical attributes.
• Pinpoint potential delivery concerns early in an agency relationship in order to develop proactive strategies to address potential gaps.
• Benchmark your company’s RFP and selection process.