2014 Service Provider Message Targeting and Segmentation Tool


ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information.

This analysis includes 104 media outlets across the following channels:

  • Attendance at 27 leading conferences
  • Visitation across 10 influential industry websites
  • Subscription to 15 influential e-mail newsletters/newsfeeds
  • Readership to 49 industry print publications
  • Usage across 3 major social media platforms

Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size.

  • Improve advertising efficiency and cost effectiveness: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets
  • Optimize strategic messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message
  1.  Ways of Learning
  2. Conference Attendance
  3. Website Visitation
  4. Email Newsletters and Newsfeeds Readership
  5. Print Publication Readership
  6. Social Media Usage

All respondents (N=172) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization. Data for this report were compiled from multiple ISR survey events.

ISR understands that you’re looking for confidence in your market research. With ISR, you’ll consistently receive

  • Focused Domain Expertise — We’ve operated in pharmaceuticals for over 15 years and because it’s our sole focus, our domain expertise brings value to the work that “generalist” researchers can’t deliver.
  • Genuine Research Expertise — Our market research experience has developed over 20 years in many dynamic industries.  We capture appropriate sample sizes, given the research objectives, and we use appropriately sophisticated statistics to uncover everything that’s real and to give you confidence in your decisions. Read our Six Questions to Ask About Your Market Research to learn more about why our industry expertise sets us apart.
  • Transparency — If you’re like many, you’ve been disappointed more than once by research providers who fail to live up to their promises, providing you with their “professional judgment” in place of sound data; and suspect contacts instead of real decision-makers. We deliver the beliefs, attitudes, and intentions of people who matter – and we’ll prove it by showing you the titles of your respondents.

For additional questions about any of ISR’s reports or custom research services, please contact us at info@ISRreports.com.

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