Pharmaceutical Detailing: In-Person vs. Electronic vs. Phone

Report Overview

Product detailing has seen a tremendous shift in the past few years, as web-based technologies have started to replace face-to-face detail sessions. This report analyzes physicians’ experiences with electronic, in-person, and live guided telephone detail sessions, comparing volume, time, value, and outcomes. Building on data collected two years ago in ISR’s Adoption and Use of eDetailing vs. In-Person Detailing (2012), this new edition explores physicians’ concerns with eDetailing and the decline in face-to-face interaction and provides an updated look at the future of product detailing.

What you will learn:

• Needs and expectations for product detail sessions
• The degree to which those needs are met by each detail type
• Perspectives on the types of products appropriate for each detail type
• The volume of detail sessions physicians actually participate in per week by detail type as well as their desired volume of details
• The change in number of details as well as in the length of details over the past two years
• Overall value of and satisfaction with each detail type

Methodology:

ISR conducted 20-minute web-based surveys with 173 U.S.-based, board-certified physicians. Respondents have an average of 17 years of experience and see an average of 105 patients per week.

• Cardiology prescribers: 30
• CNS/Neurology prescribers: 32
• Oncology prescribers: 32
• Primary Care prescribers: 48
• Respiratory/Pulmonology prescribers: 31