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Win/Loss Analysis

Gain Insights, Improve Win Rates.

As a trusted third-party, we can survey decision-makers after an award or loss to gain valuable insights into the reasoning behind the decision. Our tailored program allows for monthly or bi-monthly surveys to be sent to customer organizations, providing a deeper understanding of their choices. Uncover the nuanced truth behind customer decisions and act on real feedback to enhance your win rates. Price is rarely the primary factor for losses, and we’re here to uncover the underlying reasons.

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Customized Surveys for Deeper Understanding

We collaborate with your company to develop customized surveys tailored to your customers and capabilities. Our battery of questions serves as a foundation, allowing us to gather insights on why customers chose to award their project to your company or opted for another provider. By understanding the decision-making process and selection criteria, you can identify areas for improvement and enhance your competitive edge.

Maximizing Data-Led Actions and Strategic Growth

Starting with an initial survey sent to all customers (decision-makers) from the past 3 or 4 months is recommended. This comprehensive approach enables tracking of trends in decision drivers over time. Sales and marketing teams can stay current and up-to-date on the factors influencing customers’ choices, leading to strategic growth opportunities. Furthermore, the data gathered through win/loss studies assists in identifying systemic strengths and weaknesses within your offering, empowering you to refine your approach and enhance overall performance.

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Win/Loss Case Study