Custom Research Archives - Industry Standard Research

How to Gain a Competitive Edge with Custom Market Research

Custom market research solutions for your business In today's dynamic life science landscape, staying ahead of the curve requires more than just intuition; it demands data-driven decisions powered by insightful market research. You likely understand the significance of market research,…

Ben Holt

Custom Research Message Testing

Using Biopharma Market Research to Create High Value Campaigns

Considerations for biopharma industry marketers Marketing campaigns are important customer-facing tools in the biopharma industry, aimed at a variety of objectives from introducing a company or informing potential customers of a company’s capabilities to educating people on a particular topic.…

Rebecca McAvoy

Custom Research Thought Leadership

Thought Leadership: Data-driven Insights to Fuel Your Content

Our Framework for Thought Leadership We have a rich history in collecting primary market research data in support of our clients’ thought leadership programs. According to a Financial Times Longitude1 study, “credible research” is the feature executives valued most in…

ISR Reports

Articles Custom Research

How Services Marketers Can Own Their Performance Measures

Services marketers are often not evaluated on actual marketing performance. The lack of objective and relevant performance measures can limit respect for the marketing function and influence within the organization, and that’s problematic. Instead, services marketers are often evaluated on…

Kevin Olson

Articles Custom Research

How Services Marketers Can Build a Strong Marketing Strategy

Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally? Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a…

Kevin Olson

Articles Custom Research

The Importance of Market Research & Why You Don’t Use It

Let’s set the scene: You’ve got a project. It’s probably not the most important thing you or your company will do this year but it’s meaningful. There’s a real chance to move the needle with this one. Maybe you’re considering…

Kevin Olson

Brand Health

How Custom Brand Studies Can Help Your Company Succeed

In the fiercely competitive world of biopharmaceuticals, standing out from the crowd is essential. That’s where Industry Standard Research’s brand position market research comes into play, offering companies the key to standing out … in the good way. Understanding your…

Laura McWhinney