This report is created to help CROs optimize operational and marketing strategies to better accommodate small and emerging biopharma customers. A service provider can’t successfully promote its services without understanding its brand awareness and position in the market. The degree of detail provided in this report – straight from small and emerging biopharma customers – on their provider selection process as well as awareness, familiarity, reported use, perceived leadership, and cost perceptions of Phase II/III CROs will support your company’s marketing efforts to reach this segment, while communicating the information most valuable to them.
What you will learn:
Service Provider Selection Process
- Use of preferred provider agreements
- Key CRO selection drivers across three decision-making scenarios
- Use of outside consultants for CRO identification and selection
Service Provider Perceptions and Interactions
- Leadership, familiarity, and reported recent use of Phase II/III CROs
- Service provider preference
- Service provider preference among users of each provider
Service Provider Cost and Value
- Cost perceptions
- Cost experience among users of each provider
- Customer satisfaction with value received
Service Provider Performance and Loyalty
- Aggregated performance scores across 14 core attributes
- Aggregated performance scores across 8 specialized service areas
- Aggregated scores for Overall Satisfaction, Likelihood to Use Again, and Likelihood to Recommend (broken out by CRO size)
- Verbatim explanations for Overall Satisfaction ratings
Included Providers:
All listed providers will have data for awareness, familiarity, reported usage, preference, and cost perceptions in the report.
- Advanced Clinical
- Allucent
- Altasciences
- Caidya
- ClinChoice
- CTI Clinical Trial & Consulting
- DCRI-Duke
- Emerald Clinical Trials (formerly George Clinical)
- Emmes CRO
- Eurofins
- Fortrea
- ICON
- Indero (formerly Innovaderm)
- IQVIA
- Lambda
- Medpace
- Novotech
- Novum
- Ora
- Parexel
- PPD (part of Thermo Fisher)
- Precision for Medicine
- Premier Research
- ProPharma
- ProSciento
- PSI
- QPS
- SGS Health Science
- Syneos Health
- UBC
- Veristat
- Worldwide Clinical Trials
- WuXi Clinical
Respondents were required to pass several screening criteria to qualify and participate in this survey:
- Must work at a pharmaceutical company, biotech company, or medical device company with annual R&D spend less than $100 million
- Must have responsibility in at least one of several relevant areas such as Clinical Operations, Project Management, Executive Management, Medical, Outsourcing/Procurement, or Research and Development Management
- Must have involvement with outsourced Phase II/III trials within past 12 months




