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Marketing Channels: Pharmaceutical Manufacturing (2nd Edition)

$960.00 – $1,920.00

Licensing Options

  • SINGLE-USER LICENSE

    A Single-User License allows access to an individual user.

  • ENTERPRISE-WIDE LICENSE

    An Enterprise-Wide License allows access to all employees and sites within an organization.

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Report Overview

ISR’s Marketing Channels: Pharmaceutical Manufacturing report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

 

What you will learn:

Improve Advertising Efficiency:

  • Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.

Optimize Strategic Messaging:

  • Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.

 

Report Contents:

  • Executive Summary

  • Conference Attendance

  • Webinars

  • Websites

  • Email Newsletter and Newsfeed Readership

  • Print Publication Readership

  • Electronic Publication Readership

  • Social Media

  • Respondent Demographics

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