Clinical Development Marketing Channels Assessment (3rd Ed.)

The goal of this report is to help clinical development service provider sales and marketing organizations understand where sponsor go to learn about our industry and service provider offerings. Our hope is that these data can help inform your sales and marketing efforts. That said, we know every service provider is different, and these data are meant to provide buyers with a starting point for their sales and marketing strategic plans. ISR surveyed 154 respondents from pharmaceutical sponsor organizations, all of whom were screened to ensure they have appropriate decision-making responsibility for outsourced clinical development service provider decisions for Phase I-IV.

If you work for a pharmaceutical sponsor organization, the data contained in this report can help you prioritize how you learn about industry trends and service providers by understanding the value your peers place on specific information sources.

What you will learn:

Usage and Value of Information Sources

Events:

• In-person industry conference/tradeshow: an in-person event with scheduled presentations/discussions as well as an exhibit hall
• Virtual industry conference/tradeshow: an online, multi-part event with scheduled presentations/discussions that may or may not have a virtual exhibit hall. Please exclude individual webinars
• Webinar (either live or prerecorded): a one-time, 30-90-minute presentation/discussion, usually with a moderator

Service Provider Sponsored Information:

• Website information & blogs
• Thought leadership
• Case studies
• Emails
• Press releases
• Market research reports

Sources of Industry Information:

• Google
• LinkedIn
• News outlets
• Podcasts & YouTube
• AI chat (e.g., ChatGPT, Claude, Grok)

Interaction Frequency for News Outlets:

• Applied Clinical Trials
• BioPharma Dive
• BioSpace
• Citeline
• Clinical Leader
• Contract Pharma
• DIA
• Endpoints News
• FierceBiotech
• FiercePharma
• FirstWord Pharma
• Outsourced Pharma
• Pharmaceutical Executive (PharmExec)
• Pharmaceutical Outsourcing
• PharmaLive
• Pharmalot
• Pink Sheet
• Scrip
• StatNews