CDMO Marketing Channels Assessment (2nd Ed.)

With finite marketing budgets, CDMO marketers must ensure every dollar works harder. ISR’s CDMO Marketing Channels Assessment helps sales and marketing teams understand where outsourcing decision-makers go for biopharmaceutical industry information and why. These insights enable CDMOs and CMOs to target their efforts more effectively and maximize the return on their marketing investment.

What you will learn:

Usage and Value of Information Sources

Events:

• Past and planned attendance across event types (in-person conferences, webinars, etc…)
• Perceived value, budget accessibility, and main draws of in-person conferences
• Preferred timing, duration, and key attendance drivers for webinars

Service Provider Sponsored Information:

• Use and value of informational material from service providers, including emails, press releases, whitepapers, and more

Sources of Industry Information:

• Current usage and “go-to” search tools, including AI (new for 2026!)
• Utilization and benefit of major information sources such as LinkedIn and industry news sites
• Professional use of social media platforms

Interaction Frequency for News Outlets:

Familiarity and interaction across 27 industry information services, including:

• American Pharmaceutical Review
• BioPharma Dive
• BioProcess International
• Chemical & Engineer News
• European Pharmaceutical Review
• FiercePharma
• Outsourced Pharma