Medical Imaging Market Dynamics and Service Provider Performance

Report Overview

The medical imaging services market is an important part of the biopharmaceutical industry, from research to diagnostics and treatment, playing a key role in clinical trials for novel therapies. The ability to visualize living tissue and processes has allowed the industry to gain a better understanding of diseases, monitor treatment responses, and advance medical research. It provides insights into the efficacy and safety of experimental interventions. From assessing tumor response to quantifying disease progression, medical imaging provides objective data that guide critical decisions.

Industry Standard Research has developed our Medical Imaging Market Dynamics and Service Provider Performance report with two main goals in mind:

1. Help sponsor organizations and CROs make more informed medical imaging provider selection decisions

This report contains a wealth of information on the provider selection process, including the criteria that are most important in choosing a medical imaging service provider and the functions and factors that influence outsourcing decisions. Sponsor organizations and CROs can learn how individual providers perform along key attributes such as Protocol design expertise, On-time delivery of accurate assessment results, Blinded Independent Central Review (BICR) by radiologists, and Medical/scientific knowledge of the medical director/imaging head to assist in selecting a provider that can meet their trials’ needs.

2. Help medical imaging providers optimize operational and marketing strategies

For medical imaging providers, this research measures key aspects of brand strength and performance. Learning how your customers view your strengths and weaknesses can be invaluable for both the development and marketing of a successful offering. These insights, along with findings about critical selection drivers and outsourcing expectations for various medical imaging services, can be used to design messaging that effectively promotes your company’s strengths and differentiators while focusing on the capabilities that matter most to potential customers. 

We surveyed 110 experienced medical imaging outsourcers and collected their insights on 198 provider engagements. Respondents evaluated recently used medical imaging providers on their performance across 23 key attributes. Welcome to ISR’s Medical Imaging Market Dynamics and Service Provider Performance report.

What you will learn

Study Sponsors and CROs:

• Understand how your peers in the industry select medical imaging providers, including critical selection metrics and the use of preferred provider agreements.
• Learn how the market perceives the 23 medical imaging providers included in this research: Which providers are considered leaders? Which providers would outsourcers prefer to work with if the decision were entirely up to them?
• Evaluate how medical imaging providers have performed for their recent customers to learn which providers might be a good fit for the needs of your trials.

Medical Imaging Providers:

• Discover which medical imaging services are most likely to be outsourced over the next 18 months as well as which imaging modalities are expected to grow in demand to ensure your capabilities and services are aligned with market needs.
• Better understand your customers’ buying process including selection metrics and departmental influence when selecting a medical imaging provider.
• Gain a better understanding of your brand via data on perceived leadership, awareness, familiarity, and preference for your company and competitors.
• Assess how your customers rated your company’s performance to develop messaging around your strengths and improve on perceived weaknesses.

Major Topics:

• Medical Imaging Market Dynamics
• Medical Imaging Provider Selection Process
• Medical Imaging Provider Perceptions
• Medical Imaging Provider Performance