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Marketing Channels: Clinical Development (5th Edition)
$960.00 – $1,920.00
Licensing Options
- SINGLE-USER LICENSE
A Single-User License allows access to an individual user.
- ENTERPRISE-WIDE LICENSE
An Enterprise-Wide License allows access to all employees and sites within an organization.
Report Overview
ISR’s Marketing Channels: Clinical Development (5th Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.
What you will learn:
Improve Advertising Efficiency:
- Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
Optimize Strategic Messaging:
- Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.
Report Contents:
- Executive Summary
- Learning Methods
- Conference Attendance
- Website Visitation
- Email Newsletter and Newsfeed Readership
- Print Publication Readership
- Social Media
- Respondent Demographics
