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Service Provider Message Targeting and Segmentation Tool Third Edition
$960.00 – $1,920.00
Licensing Options
- SINGLE-USER LICENSE
A Single-User License allows access to an individual user.
- ENTERPRISE-WIDE LICENSE
An Enterprise-Wide License allows access to all employees and sites within an organization.
Report Overview
ISR’s Service Provider Message Targeting and Segmentation Tool report highlights how biopharma decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.
This analysis includes 109 media outlets across the following channels:
- 35 leading conferences
- 10 influential websites
- 14 influential industry email newsletter and newsfeeds
- 47 print publications
- 3 social media websites/outlets
Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organization size.
How you can use this report:
- Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets
- Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message
Report Contents:
1. Preferred Ways of Learning
2. Conference Attendance
3. Website Visitation
4. Email Newsletter and Newsfeed Readership
5. Print Publication Readership
6. Social Media Usage
