Social Media: Best Practices and Strategic Use in Patient Recruitment

Report Overview

One BILLION – with a ‘B’ – Facebook users? That’s one in every seven people on the planet. It is no wonder clinical development professionals are increasingly dipping their toes in the social media waters for patient/ subject recruitment needs. Those who respond to the online study stimuli are certainly interested and motivated. So why don’t social media channels make up 80% of the industry’s patient recruitment strategies?

What you will learn:

• The characteristics that make a clinical trial a strong or weak fit for social media recruitment
• Adoption of web-based and social media channels into patient recruitment now and through 2015
• Which service providers are making names for themselves in the social media space
• Drug developers’ social media strategies and internal policies for social media use

How you can use this report:

• Benchmark your organization’s use of social media as a tool for patient recruitment
• Identify who has proven leadership in social media patient recruitment (43 service providers included)
• Distinguish where the use of social media for patient recruitment is most effective, and where there remains room for improvement
• Recognize how social media trends are developing and establish your company as a leader

Report Contents:

1. Macro Trends in Patient Recruitment
2. Trends in the Use of Web-based Channels
3. Trends in the Use of Social Media
4. Use of 3rd Party Service Providers for Recruitment via Social Media
5. Characteristics of Well- and Poorly-suited Studies for Social Media Use