Service Provider Message Targeting and Segmentation Tool (2013)

Report Overview

ISR’s “2013 Service Provider Targeting and Segmentation Tool” report surveyed 392 drug development decision-makers and allows service providers to identify how their customers seek industry information and which media outlets they use.

This analysis includes the use of 135 media outlets across the following channels:

• Attendance at 37 leading conferences
• Visitation across 11 influential industry websites
• Subscriptions to 15 e-mail newsletters/newsfeeds
• Readership for 69 industry print publications
• Professional usage across 3 major social media platforms

What you will learn:

• How biopharmaceutical industry professionals prefer to learn about innovation in the industry
• Which channels are seen as most important and most valuable, and how this will change in the future
• Biopharmaceutical attendance/visitation/readership data for 135 different media outlets

How you can use this report:

• Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patters and distributing your messages through the most effective channels and outlets
• Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message

Report Contents:

1.  Preferred Ways of Learning
2.  Conference Attendance
3.  Website Visitation
4.  Email Newsletters and Newsfeeds Readership
5.  Print Publication Readership
6.  Social Media Usage