VP of Market Research at Industry Standard Research Kate Hammeke discusses how both sponsors and CMOs can improve their understanding of the link between selection priorities and performance strengths, and how aligning these attributes can impact the client-vendor relationship.
It’s more than just the absence of a “magic attribute” that leads to successful sponsor-CMO relationships; the data also shows that the attributes sponsors prioritize are different from the ones at which they believe CMOs excel.
Read more at Life Science Leader, and go to our Service Provider Quality Benchmarking category to discover the research mentioned in the article.
