Services marketers are often not evaluated on actual marketing performance. The lack of objective and relevant performance measures can limit respect for the marketing function and influence within the organization, and that’s problematic. Instead, services marketers are often evaluated on…
Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally? Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a…
Let’s set the scene: You’ve got a project. It’s probably not the most important thing you or your company will do this year but it’s meaningful. There’s a real chance to move the needle with this one. Maybe you’re considering…
In the fiercely competitive world of biopharmaceuticals, standing out from the crowd is essential. That’s where Industry Standard Research’s brand position market research comes into play, offering companies the key to standing out … in the good way. Understanding your…
Electronic data capture (EDC) systems have been a part of the clinical trial ecosystem for several decades and are now one of the most mature clinical technologies on the market. However, there are constant pressures to evolve to support decentralized…
Industry Standard Research conducted a 2022 survey with outsourcers of Phase II/III clinical development activities to better understand the dynamics in this space. Learning how respondents from sponsor organizations apportion their outsourced work across different provider types was of particular…
The world is flush with economic uncertainty, so this may come as a surprise: the CRO market has been experiencing steady growth. Even with a global pandemic, this growth trend is expected to continue. (See our just-published report 2023 CRO…
Technology advances so rapidly, it seems that adapting to innovative technology takes more time than it does to actually develop the technology. It was fewer than thirty years ago that we first heard those grating sounds of dial-up internet, connecting…
Requests for proposals have been well-established and can help sponsors evaluate service providers. RFPs aren’t without effort, time, and evaluation to determine which provider is best. RFPs are a useful tool to decide which sponsor to pursue bids from and…
Introduction My name is Alena, and I am a Senior Director of Clinical Development at a biopharmaceutical company. My job is to ensure successful execution of clinical studies that meet our company’s goals and take into account the scientific rigor…
Introduction My name is Zain, and I am the Director of Marketing at a large CRO. My job is to elevate our brand to increase familiarity and awareness of our varied services among sponsor companies. We want to market our…
Without safe and well-designed clinical trials, drug development would lack necessary direction and evaluation. The industry knows how valuable clinical trials are and so do we. Our reports explore the myriad facets of this dynamic and crucial process to provide…
