VP of Market Research at Industry Standard Research Kate Hammeke explains the importance of conducting decision-making process research for sales and marketing outreach.
Market research categorized as DMP/DMU (decision-making process/decisionmaking unit) studies may be conducted qualitatively, via in-depth interview, or quantitatively, via web-based survey. When it comes to outsourcing aspects of pharmaceutical development and commercialization, this type of research is focused on understanding the decision-making process when selecting a vendor and the decision-making unit, or group of people, involved in the vendor selection.
Read more at Life Science Leader, and check out our Custom Research services to learn how ISR can help your organization discover the right audience to direct communications toward.
