The CEO of Industry Standard Research Kevin Olson talks through the reasons why you may not be considering market research as a necessary gut check for your next project.

“This article explores the primary reasons a person does not conduct market research. Yes, this is coming from the CEO of a market research company and you should, therefore, view this with a degree of skepticism. But read on. When you’re finished, if you can’t tell that I’ve been in your shoes and understand your world, I’ve failed at my mission. Feel free to tell me so.”
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