Chief Editor Ed Miseta at Clinical Leader speaks with Industry Standard Research President Andrew Schafer about ISR’s custom research report eClinical Technology Adoption and Challenges in Study Startup. My advice, based on the data we collected, would be to make sure everyone is clear as to the goals of the technology implementation. For example, is the … Continued
VP of Market Research at Industry Standard Research Kate Hammeke explains the importance of conducting decision-making process research for sales and marketing outreach. Market research categorized as DMP/DMU (decision-making process/decisionmaking unit) studies may be conducted qualitatively, via in-depth interview, or quantitatively, via web-based survey. When it comes to outsourcing aspects of pharmaceutical development and commercialization, … Continued
