Custom Research...

Do you need to know more about your market, customers, or competitors? ISR’s custom research solutions will get you the answers and insight you need. See our areas of expertise below.

Areas of expertise:

• Growth Strategies
• Retention Strategies - Service Quality, Satisfaction and Loyalty
• Marketing and Sales Strategy
• New Product and Service Development Support
• Issue Analysis

Growth Strategies

• Segmenting, Targeting & Positioning Research
  How do your customers view you and your company? And perhaps more importantly, how do potential customers view you? Answering these questions ensures your service and product portfolio remains relevant to your base and allows you to develop strategies for growing market share by expanding into your competitors' customers.

• New Market Entry Strategies
  Considering expanding your operations into India, China, Latin America, or somewhere else? How do you explain the value of this expansion to the market in terms that resonate?

Retention Strategies

• Service Quality, Satisfaction & Loyalty
  Everybody knows that it's more expensive to attract new customers than to retain existing ones and that retention requires high quality delivery and strong relationships. But how does your company stack up? What percent of your customers are likely to stay and how many are likely to switch? And most importantly, what are the gaps in your service and relationship management that could be contributing to high churn in your customer base? Whether it's a one-off assessment of your quality, satisfaction and loyalty profile that you're after or the development of an on-going program of loyalty management, Industry Standard Research has the experience to do it right.

Marketing & Sales Strategy

• Do you know how to target different market segments that have different needs with distinct, targeted messages? There's no need to guess or assume what messages will resonate best in the market. The problem is that we often don't know what we don't know. Arming your sales staff and marketing communications with proven, tested messages increases your chances of success.

New Product & Service Development Support

• Are you considering launching a new service or enhancing an existing service? This is not a cheap and easy endeavor. A little due diligence on your part can greatly increase your chances of success. ISR offers a rich, interactive methodology that provides you with insight into the barriers you may experience in the market and strategies for minimizing those barriers.

Issue Analysis

• To act or not to act. That is the question. In an industry as dynamic as this, it seems there is a never-ending supply of potential opportunities or threats to your business. Have confidence in your decisions. Let Industry Standard Research arm you with reliable, trustworthy information and analysis, whatever the topic.

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